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From the Global to the Everyday: Anti-Globalization Metaphors in Trump’s and Salvini’s Political Language

Version
1
Resource Type
Text
Creator
  • Freistein, Katja (University of Duisburg-Essen)
  • Gadinger, Frank (University of Duisburg-Essen)
  • Unrau, Christine (University of Duisburg-Essen)
Collective Title
  • Global Cooperation Research Papers
    24
Publication Date
2020-03
Publication Place
Duisburg
Contributor
  • Freistein, Katja (University of Duisburg-Essen) (Researcher)
  • Gadinger, Frank (University of Duisburg-Essen) (Researcher)
  • Unrau, Christine (University of Duisburg-Essen) (Researcher)
  • Käte Hamburger Kolleg / Centre for Global Cooperation Research (KHK/GCR21) (Hosting Institution)
Publisher
  • Käte Hamburger Kolleg / Centre for Global Cooperation Research (KHK/GCR21)
Classification
  • GESIS:
    • International Relations, International Politics, Foreign Affairs, Development Policy
    • Communicator Research, Journalism
    • Migration, Sociology of Migration
    • Media Contents, Content Analysis
  • JEL:
    • International Relations and International Political Economy: Other
    • International Migration
  • ZA:
    • International Institutions, Relations, Conditions
    • Communication, Public Opinion, Media
    • Society, Culture
Controlled Keywords
  • TheSozWiss:
    • international relations
    • migration
    • narrative
    • metaphor
    • language policy
    • language code
Free Keywords
Metaphors, Populist Storytelling, Narrative Analysis, (Anti-)Globalization, Migration
Description
  • Abstract

    In this paper, we ask how exactly right-wing populists make anti-globalization appealing. We follow the growing interest in the ambivalent features of populist language and performances by suggesting a conceptual framework around narratives, metaphors, and emotions. We argue that right-wing populists skilfully present abstract phenomena of globalization and translate them to individual experiences of ‘ordinary people’. Metaphors play a crucial role in populist storytelling, as they make sense of a complex reality through imagery. They mobilize collective emotions and reach a wider audience through a high degree of linguistic adaptability and normative ambiguity. We demonstrate these narrative operations using two recent cases of ‘successful’ right-wing populist, anti-globalization storytelling, which build on strong metaphors. One is the metaphor of the ‘House’, used by former Italian Deputy Prime Minister and Interior Minister Matteo Salvini, and the other is US President Donald Trump’s metaphor of ‘The Wall’. We argue that these metaphors are used to create an inside/outside distinction that externalizes threats which are possibly internal (e.g. drug consumption) to a polity (e.g. external drug abuse or organized crime) but can be blamed on globalization through the use of metaphors. What is more, metaphors can be utilized to construct a crisis, which in turn makes it possible for populists to adopt the saviour-role of an energetic hero who alone is able to resolve the supposed crisis.

Availability
Download
Rights
CC BY-ND 4.0
Relations
  • Is part of
    ISSN: 2198-0411

Update Metadata: 2020-03-26 | Issue Number: 7 | Registration Date: 2020-03-30

Freistein, Katja; Gadinger, Frank; Unrau, Christine (2020): From the Global to the Everyday: Anti-Globalization Metaphors in Trump’s and Salvini’s Political Language. Version: 1. GCR21- Käte Hamburger Kolleg/Center for Global Cooperation Research. Text. https://doi.org/10.14282/2198-0411-gcrp-24