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The Parties and Their Leadership

Resource Type
  • INTERMARKET, Düsseldorf
Publication Date
  • INTERMARKET, Duesseldorf (Data Collector)
  • ZA:
    • Political Parties, Organizations
  • Abstract

    Attitudes and degree of information of the population regarding the parties, their policies and leadership. Topics: Assessments of respondent on the East-West relationship and economic future; assignment of advertising slogans and statements to the parties; perceived differences between the parties; suspected relationship between occupational groups and party preference; image of the parties as well as the politicians Adenauer, Brandt and Mende (semantic differential); degree of familiarity of politicians (sample pictures); character traits held generally desireable for politicians; party one cannot vote for; party preference; possession of vehicle and television set; possession of stocks and shares and building loan contracts; interest in art; self-assessment of social class. Demography: sex; age (classified); marital status; employment; religious denomination; occupation; refugee; school education; income; state; stated possession of assets . Interviewer rating: social class and intellectual flexibility of respondent; suspected opinion leadership of respondent; housing situation and city size.
Temporal Coverage
  • 1960
Geographic Coverage
  • Germany (DE)
    FRG without West Berlin
Sampled Universe
Age: 20 and older
Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 499
    Number of Variables: 121
A four-fold split questionnaire was used. As sample pictures in determining the degree of familiarity of the politicians four different series were presented alternatively (each with a fourth of the respondents). The politicians were presented in the series: A, friendly and looking their best; B, concerned; C, relaxed; and D not looking their best.
B - Data and documents are released for academic research and teaching, if the results won’t be published. If any publications or any further work on the results is planned, permission must be obtained by the Data Archive.
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Alternative Identifiers
  • ZA0011 (Type: ZA-No.)

Update Metadata: 2017-12-28 | Issue Number: 59 | Registration Date: 2010-07-21

INTERMARKET, Düsseldorf (1966): Die Parteien und ihre Führung. Version: 1.0.0. GESIS Datenarchiv. Dataset.