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metadata language: German English

Mail Order Business and Direct Sales (1961)

Version
1.0.0
Resource Type
Dataset : Survey and aggregate data
Creator
  • EMNID, Bielefeld
Publication Date
1961
Contributor
  • EMNID, Bielefeld (Data Collector)
Language
German
Classification
  • ZA:
    • Branches of Economy, Services and Transport
  • CESSDA Topic Classification:
    • Mass political behaviour, attitudes/opinion
    • Consumption/consumer behaviour
Description
  • Abstract

    Survey from the area of consumer research. Topics: Popularity of mail-order firms; orders by respondent with mail-order companies in the past; advantages and disadvantages of orders with mail-order firms; evaluation of mail-order offerings of various companies; visits by representatives and traveling salesman. Demography: employment; school education; vocational training; religious denomination; regional origins; marital status; size of household; household income. Interviewer rating: social class of respondent; state.
Temporal Coverage
  • 1961-04
Geographic Coverage
  • Germany (DE)
    FRG without West Berlin
Sampled Universe
Age: 16 and older.
Sampling
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Household
    Number of Units: 2039
Availability
Delivery
0 - Data and documents are released for everybody.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0099 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 92 | Registration Date: 2010-07-21

EMNID, Bielefeld (1961): Versandhandel und Direktverkauf (1961). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0099