My da|ra Login

Detailed view

metadata language: German English

The Name-Brand Article in the Judgement of the Consumer (July 1958)

Resource Type
  • Institut für Demoskopie, Allensbach
Publication Date
  • Institut fuer Demoskopie, Allensbach (Data Collector)
  • ZA:
    • Patterns of Consumption
  • Abstract

    The position of the term ´name-brand article´ in the consciousness of the public. Topics: degree of familiarity of the term ´name-brand article´; judgement on name-brand articles in comparison to other products; orientation function of name-brand articles; characteristics of name-brand articles; brand loyalty; party preference. Demography: state; refugee status; city size; religious denomination; sex; age (classified); school education; employment; occupation; income; size of household; composition of household; possession of durable economic goods; head of household; marital status.
Temporal Coverage
  • 1958-07 / 1958-08
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Respondents 16 years old and older
Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1958
    Number of Variables: 74
The data set is part of an omnibus survey. The operationalization of the topic of investigation was guided in strong measure by a methodological interest of the researcher. A four-fold split questionnaire with text variations was used (see also ZA Study No. 0101).
B - Data and documents are released for academic research and teaching, if the results won’t be published. If any publications or any further work on the results is planned, permission must be obtained by the Data Archive.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0100 (Type: ZA-No.)
  • Noelle, Elisabeth; Schmidtchen, Gerhard; Ludwig, Hertha; Schneller, Hans: Der Markenartikel im Urteil der Verbraucher: Eine sozialpsychologische Untersuchung. Allensbach: Institut für Demoskopie 1959

Update Metadata: 2017-12-28 | Issue Number: 80 | Registration Date: 2010-07-21

Institut für Demoskopie, Allensbach (1964): Der Markenartikel im Urteil des Verbrauchers (Juli 1958). Version: 1.0.0. GESIS Datenarchiv. Dataset.