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metadata language: German English

The Name-Brand Article in the Judgement of the Consumer (August 1958)

Resource Type
Dataset : Survey and aggregate data
  • Institut für Demoskopie, Allensbach
Publication Date
  • Institut fuer Demoskopie, Allensbach (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    The position of the term ´name-brand article´ in the consciousness of the public. Topics: judgement on name-brand articles in comparison with other products; degree of familiarity of brand names; characteristics of name-brand articles; brand awareness; shopping habits; shopping by the children; comparison of manufacturer brand and trade name. Demography: state; city size; refugee status; religious denomination; sex; age (classified); school education; vocational training; employment; company size; occupation; income (classified); size of household; composition of household; memberships; marital status. Interviewer rating: social class of respondent; intelligence and impression of respondent; weekday.
Temporal Coverage
  • 1958-08 / 1958-09
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Respondents 16 years old and older
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 2032
The data set is part of an omnibus survey. A split questionnaire was used in which the question position and the question formulation were varied (see ZA Study No. 0100).
B - Data and documents are released for academic research and teaching, if the results won’t be published. If any publications or any further work on the results is planned, permission must be obtained by the Data Archive.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0101 (Type: ZA-No.)
  • Noelle, Elisabeth; Schmidtchen, Gerhard; Ludwig, Hertha; Schneller, Hans: Der Markenartikel im Urteil der Verbraucher: Eine sozialpsychologische Untersuchung. Allensbach: Institut für Demoskopie 1959

Update Metadata: 2020-10-20 | Issue Number: 91 | Registration Date: 2010-07-21

Institut für Demoskopie, Allensbach (1964): Der Markenartikel im Urteil des Verbrauchers (August 1958). Version: 1.0.0. GESIS Datenarchiv. Dataset.