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metadata language: German English

The Name-Brand Article

Resource Type
Dataset : Survey and aggregate data
  • Institut für Demoskopie, Allensbach
Publication Date
  • Institut fuer Demoskopie, Allensbach (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Attitude of consumers to price fixing with name-brand articles. Topics: The opinions of the consumer were obtained once spontaneously (before discussion of individual arguments) and then again at the end of the interview after the respondent had learned about numerous points of view of the one side or the other: brand and price consciousness; characteristics of name-brand articles; shopping habits; presence of a regular store and a personal relationship with sales personnel; shopping by the children; use of close-out offers; judgement on equal opportunities; estimate of cost of living of a four-person family; future expectation; party preference; social class. Demography: state; refugee status; city size; religious denomination; sex; age (classified); school education; vocational training; employment; occupation; size of household; composition of household; marital status; income (classified); household income (classified); head of household; membership; possession of durable economic goods. Interviewer rating: weekday of interview; length of interview; time of end of interview.
Temporal Coverage
  • 1962-06
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Respondents 16 years old and older
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 6071
A split questionnaire was used. Three comparable partial cross-sections of the population were interviewed slightly differently. The variations involve question text, response alternatives as well as presentation of pictures.
B - Data and documents are released for academic research and teaching, if the results won’t be published. If any publications or any further work on the results is planned, permission must be obtained by the Data Archive.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0102 (Type: ZA-No.)
  • Institut für Demoskopie: Verbraucher zur Preisbindung: Der Markenartikel im Alltag der Bevölkerung. Allensbach: Selbstverlag 1964

Update Metadata: 2020-10-20 | Issue Number: 91 | Registration Date: 2010-07-21

Institut für Demoskopie, Allensbach (1964): Der Markenartikel. Version: 1.0.0. GESIS Datenarchiv. Dataset.