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metadata language: German English

Mail Order and Direct Purchase (1960)

Version
1.0.0
Resource Type
Dataset
Creator
  • EMNID, Bielefeld
Publication Date
1960
Contributor
  • EMNID, Bielefeld (Data Collector)
Language
German
Classification
  • ZA:
    • Branches of Economy, Services and Transport
Description
  • Abstract

    Attitude to mail-order firms; a survey from the area of consumer research. Topics: Popularity of mail-order firms; mail-orders of respondent in the past; advantages and disadvantages of mail-orders; evaluation of mail-order offering of various companies; receiving visits by representatives and salesmen as well as advertising mailings of mail-order firms; attitude to a catalog charge; purchases in health food stores. Demography: employment; school education; religious denomination; regional origins; marital status; size of household; household income; self-assessment of social class; occupation; age (classified); city size; state; sex; party preference; number of children.
Temporal Coverage
  • 1960-04
Geographic Coverage
  • Germany (DE)
    FRG without West Berlin
Sampled Universe
Respondents 16 years old and older
Sampling
Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Household
    Number of Units: 2035
Note
On this topic see also ZA Study No. 0099.
Availability
Delivery
A - Data and documents are released for academic research and teaching.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0103 (Type: ZA-No.)

Update Metadata: 2017-12-28 | Issue Number: 79 | Registration Date: 2010-07-21

EMNID, Bielefeld (1960): Versandhandel und Direktverkauf (1960). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0103