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metadata language: German English

Products and People (Great Britain)

Resource Type
Dataset : Survey and aggregate data
  • Reader's Digest, London
  • British Market Research Bureau, London
Publication Date
  • British Market Research Bureau, London (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Furnishing households with consumer goods and quality evaluation of different products from various countries. Topics: The investigation is identical to the content of ZA Study No. 0122. Demography: age (classified); occupation; employment; head of household; household income; housing situation; composition of household; size of household; possession of durable economic goods; media usage; memberships; city size; economic area.
Temporal Coverage
  • 1963-01 / 1963-02
Geographic Coverage
  • United Kingdom (GB)
Sampled Universe
Age: 21 and older.
Sampling Procedure Comment: Stratified random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1934
This study is part of an international comparative investigation (see ZA Study Nos. 0119 to 0125).
B - Data and documents are released for academic research and teaching, if the results won’t be published. If any publications or any further work on the results is planned, permission must be obtained by the Data Archive.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0120 (Type: ZA-No.)
  • Das Beste (Hrsg.): Sieben-Länder-Untersuchung: Eine vergleichbare Marktuntersuchung in Belgien, Frankreich, Großbritannien, Holland, Italien, Luxemburg und der Bundesrepublik Deutschland. Stuttgart-Bad Cannstatt: Dr. Cantz'sche Druckerei 1963.

Update Metadata: 2020-10-20 | Issue Number: 88 | Registration Date: 2010-07-21

Reader's Digest, London; British Market Research Bureau, London (1964): Products and People (Great Britain). Version: 1.0.0. GESIS Data Archive. Dataset.