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metadata language: German English

Products and People (Germany)

Resource Type
  • Reader's Digest, London
  • Institut für Demoskopie, Allensbach
Publication Date
  • Institut fuer Demoskopie, Allensbach (Data Collector)
  • ZA:
    • Patterns of Consumption
  • Abstract

    Furnishing households with consumer goods and quality evaluation of different products from various countries. Topics: Possession, brand and acquisition year of durable consumer and household goods; possession of music instruments, savings accounts, shares, life insurance policies and pets; use of cosmetics articles; drink and nutrition habits; smoking, cooking and reading habits; leisure activities; views about the youth and raising children; evaluation of the economic situation; knowledge and ideas about other countries; attraction of other countries; national autostereotypes and heterostereotypes; image of the products and production performances of various nations; knowledge of foreign languages; trips abroad; air trips; extent to which informed about the EEC; attitudes to the EEC. Demography: city size; economic area; head of household; composition of household; age (classified); sex; marital status; housing situation; possession of durable economic goods; income. Interviewer rating: social class of respondent; number of contact attempts; date of interview; age of interviewer.
Temporal Coverage
  • 1963-01 / 1963-02
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Age: 21 and older.
Stratified random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1926
This study is part of an international comparative investigation (see ZA Study Nos. 0119 to 0125). A two-fold split questionnaire with variations of the question text was used.
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0122 (Type: ZA-No.)
  • Das Beste (Hrsg.): Sieben-Länder-Untersuchung: Eine vergleichbare Marktuntersuchung in Belgien, Frankreich, Großbritannien, Holland, Italien, Luxemburg und der Bundesrepublik Deutschland. Stuttgart-Bad Cannstatt: Dr. Cantz´sche Druckerei 1963

Update Metadata: 2017-12-28 | Issue Number: 76 | Registration Date: 2010-07-21

Reader's Digest, London; Institut für Demoskopie, Allensbach (1964): Products and People (Germany). Version: 1.0.0. GESIS Data Archive. Dataset.