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The Conduct of the Consumer (Social-Psychological Consumer Behavior)

Resource Type
  • INTERMARKET, Düsseldorf
Publication Date
  • INTERMARKET, Duesseldorf (Data Collector)
  • ZA:
    • Patterns of Consumption
  • Abstract

    Analysis of economic conduct of consumers under social-psychological aspects in advance of a purchase decision as well as during the purchase itself. Topics: Assessment of consumer influence on price, quality and product offering; perceived influences on one´s own purchase decision; subjective feeling of obligation to buy in the store; criticism of quality and price in the act of buying; attitude to advice and service by sales clerks; criticism of sales personnel; preferred type of business; shopping behavior and shopping habits; knowledge about the market; knowledge about and attitudes to name-brand articles and trade names; purchase behavior regarding sell-out; price and quality consciousness; classification of products according to luxury and consumer goods; social assessment of shoppers based on their choice of store; self-assessment of economic extent to which informed; political interest; preferred residential area; media usage; city size; party preference; memberships. Demography: age (classified); sex; marital status; number of children; religious denomination; school education; occupation; employment; income; household income; size of household; self-assessment of social class; state; refugee status; possession of durable economic goods. Interviewer rating: social class of respondent; spontaneity and certainty of answers given; suspected opinion leadership of respondent. Also encoded were the following interviewer characteristics: sex; age; social class; occupation; income and school degree.
Temporal Coverage
  • 1958-05 / 1958-06
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Age: 18 and older.
Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1478
    Number of Variables: 124
A parallel study, that places primary weight on the economic aspect of consumer behavior, is ZA Study No. 0128. ZA Study Nos. 0127 and 0128 contain some identical questions.
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA0127 (Type: ZA-No.)
  • INTERMARKET: Das Verhalten des Verbrauchers. 2. Reihe, Berichtsteil und Tabellenteil A (Sozialpsychologie). Düsseldorf: Selbstverlag 1959

Update Metadata: 2017-12-28 | Issue Number: 75 | Registration Date: 2010-07-21

INTERMARKET, Düsseldorf (1958): Das Verhalten des Verbrauchers (Sozialpsychologisches Verbraucherverhalten). Version: 1.0.0. GESIS Datenarchiv. Dataset.