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The Conduct of the Consumer (Social-Psychological Consumer Behavior)

Version
1.0.0
Resource Type
Dataset
Creator
  • INTERMARKET, Düsseldorf
Publication Date
1958
Contributor
  • INTERMARKET, Duesseldorf (Data Collector)
Language
German
Classification
  • ZA:
    • Patterns of Consumption
Description
  • Abstract

    Analysis of economic conduct of consumers under social-psychological aspects in advance of a purchase decision as well as during the purchase itself. Topics: Assessment of consumer influence on price, quality and product offering; perceived influences on one´s own purchase decision; subjective feeling of obligation to buy in the store; criticism of quality and price in the act of buying; attitude to advice and service by sales clerks; criticism of sales personnel; preferred type of business; shopping behavior and shopping habits; knowledge about the market; knowledge about and attitudes to name-brand articles and trade names; purchase behavior regarding sell-out; price and quality consciousness; classification of products according to luxury and consumer goods; social assessment of shoppers based on their choice of store; self-assessment of economic extent to which informed; political interest; preferred residential area; media usage; city size; party preference; memberships. Demography: age (classified); sex; marital status; number of children; religious denomination; school education; occupation; employment; income; household income; size of household; self-assessment of social class; state; refugee status; possession of durable economic goods. Interviewer rating: social class of respondent; spontaneity and certainty of answers given; suspected opinion leadership of respondent. Also encoded were the following interviewer characteristics: sex; age; social class; occupation; income and school degree.
Temporal Coverage
  • 1958-05 / 1958-06
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Age: 18 and older.
Sampling
Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1478
    Number of Variables: 124
Note
A parallel study, that places primary weight on the economic aspect of consumer behavior, is ZA Study No. 0128. ZA Study Nos. 0127 and 0128 contain some identical questions.
Availability
Delivery
A - Data and documents are released for academic research and teaching.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0127 (Type: ZA-No.)
Publications
  • INTERMARKET: Das Verhalten des Verbrauchers. 2. Reihe, Berichtsteil und Tabellenteil A (Sozialpsychologie). Düsseldorf: Selbstverlag 1959

Update Metadata: 2017-12-28 | Issue Number: 75 | Registration Date: 2010-07-21

INTERMARKET, Düsseldorf (1958): Das Verhalten des Verbrauchers (Sozialpsychologisches Verbraucherverhalten). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0127