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metadata language: German English

The Conduct of the Consumer (Economic Consumer Behavior)

Resource Type
Dataset : Survey and aggregate data
  • INTERMARKET, Düsseldorf
Publication Date
  • INTERMARKET, Duesseldorf (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Consumer behavior under the point of view of ´homo oeconomicus´. Topics: Assessment of consumer influence on price, quality and offering; influence of consumer associations; membership in a consumer association; attitude to government price setting; extent to which informed about the economic order; individual budget and household funds; financing of greater acquisitions; attitude to saving; classification of products according to luxury and consumer goods; price consciousness and price knowledge with goods of daily need; market overview; desired store closing times; shopping behavior and shopping habits; attitude to manufacturer brands and trade names; political interest; preferred residential area; self-assessment of economic extent to which informed; self-classification of social class; memberships; party preference; media usage; city size. Demography: age (classified); sex; marital status; number of children; religious denomination; school education; occupation; employment; income; household income; size of household; state; refugee status; possession of durable economic goods. Interviewer rating: spontaneity and certainty of answers given; suspected opinion leadership of respondent; social class of respondent. Also encoded were the following interviewer characteristics: sex of interviewer; age of interviewer; social class; occupation; income; school.
Temporal Coverage
  • 1958-05 / 1958-06
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Age: 18 and older.
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1982
    Number of Variables: 142
A parallel study, which places primary weight on the psychological aspect of consumer behavior, is ZA Study No. 0127. ZA Study Nos. 0127 and 0128 contain some identical questions.
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0128 (Type: ZA-No.)
  • INTERMARKET: Das Verhalten des Verbrauchers. 2. Reihe, Berichtsteil B, Sozialökonomie. Düsseldorf: Selbstverlag 1959.

Update Metadata: 2020-10-20 | Issue Number: 87 | Registration Date: 2010-07-21

INTERMARKET, Düsseldorf (1958): Das Verhalten des Verbrauchers (Ökonomisches Verbraucherverhalten). Version: 1.0.0. GESIS Datenarchiv. Dataset.