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metadata language: German English

Consumers on Rhine and Ruhr

Version
1.0.0
Resource Type
Dataset
Creator
  • Institut für angewandte Verbraucherforschung, Bonn
Publication Date
1965
Contributor
  • INTERMARKET, Duesseldorf (Data Collector)
Language
German
Classification
  • ZA:
    • Patterns of Consumption
Description
  • Abstract

    Consumer behavior and consumer education. Topics: Paying attention to advertisements and leaflets in daily newspapers; television habits; attention to advertising broadcasts; judgement on consumer tips in the media; quality and price consciousness in purchase; obtaining product information; price as quality indicator; attitude to norming package weights; influence of layout of sales rooms and packaging on one´s own purchase decision; judgement on name-brand articles; price comparison before purchase of product; attitude to consumer education and interest in membership in a consumer organization; knowledge about the task of consumer advice centers; city size. Demography: age (classified); marital status; number of children; school education; employment; household income; size of household; possession of durable economic goods; media usage.
Temporal Coverage
  • 1965-11
Geographic Coverage
  • North Rhine-Westphalia (DE-NW)
    Ruhrgebiet
Sampled Universe
Not specified
Sampling
Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1200
    Number of Variables: 95
Availability
Delivery
A - Data and documents are released for academic research and teaching.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0133 (Type: ZA-No.)

Update Metadata: 2017-12-28 | Issue Number: 75 | Registration Date: 2010-07-21

Institut für angewandte Verbraucherforschung, Bonn (1965): Verbraucher an Rhein und Ruhr. Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0133