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Medical Innovation

Resource Type
Dataset : Survey and aggregate data
  • Bureau of Applied Social Research, Columbia University, New York
Publication Date
  • Bureau of Applied Social Research, Columbia University, New York (Data Collector)
  • ZA:
    • Medicine
  • CESSDA Topic Classification:
    • Health care and medical treatment
    • Specific diseases and medical conditions
  • Abstract

    The process of acceptance of an innovation, presented by the example of a newly introduced medical preparation in the United States. Topics: Interest of patients in medical explanation about prescriptions; attitude to prescription wishes of patients; judgement on newer pharmaceutical developments regarding relief for the medical occupation; sources of information about new therapy methods; contacts with colleagues; receipt as well as judgement on the information content of medical or pharmacological magazines; preferred source of medical information; information on treatment results with selected preparations; judgement on the image and research efforts of various pharmaceutical manufacturers; judgement on the medication offerings by the pharmaceutical industry; attitude to commercialization of the pharmaceutical area; attitude to public health care; attitude to women doctors; judgement on the hygiene practices of Americans; attitude to psychosomatic and psychiatry; occupational self-image; relative social prestige of selected occupations; acquaintances and circle of friends; conservative or progressive attitudes; membership in a professional organization; participation in congresses; personal opinion leadership; regional origins; local residency and local ties of one´s patients; social network among professional colleagues. Demography: age (classified); sex; marital status; religious denomination; religiousness; school education; vocational training; social origins. Interviewer rating: length of interview; place of interview; social class of patients in the waiting room; magazines available in the waiting room; judgement on the modernity of the furnishing of the waiting room.
Temporal Coverage
  • 1955
Geographic Coverage
  • United States (US)
Sampled Universe
Doctors from four cities in Illinois.
Sampling Procedure Comment: Sample
Collection Mode
  • Oral survey with standardized questionnaire as well as observation of the conduct of the doctor in prescribing medications.
Data and File Information
  • Unit Type: Individual
    Number of Units: 228
The base study has also become known under the designation FOSI (Flow of Scientific information). Besides the interview data among others the data gained through observation take up a large space. The prescription practice of the interviewed doctors was surveyed through analysis of prescriptions in local pharmacies.
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0186 (Type: ZA-No.)
  • Coleman, James S.; Katz, Elihu; Menzel, Herbert: Medical Innovation: A Diffusion Study. Indianapolis: Bobbs-Merril 1966

Update Metadata: 2020-10-20 | Issue Number: 93 | Registration Date: 2010-07-21

Bureau of Applied Social Research, Columbia University, New York (1955): Medical Innovation. Version: 1.0.0. GESIS Data Archive. Dataset.