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Newspaper and Municipality (Reader Survey)

Resource Type
Dataset : Survey and aggregate data
  • Forschungsinstitut für Sozial- und Verwaltungswissenschaften, Universität zu Köln
Publication Date
  • DIVO, Frankfurt (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
  • Abstract

    The role of the local newspaper in the areas local ties, neighborhood and municipal life. Topics: Relationship of the reader to his newspaper; significance of the newspaper in relationship to other sources of information; the role of the local section for life in the municipality; preferred reports and articles; preference for editorials or news; perceived differences of local newspapers; interest in family and classified advertisements; preferred political and entertainment radio broadcasts; judgement on the credibility of various media; extent to which informed about local and national events; reasons for preference of Cologne as place of residence; leisure behavior; reading habits; use of dialect; social integration; club membership and function taken on; party preference; behavior at the polls in the municipal election 1956; voting intent in the Federal Parliament election; self-assessment of opinion leadership and social class; religiousness; personality and intelligence test (Zulliger test, Rorschach test). Demography: sex; regional origins; age (classified); marital status; size of household; head of household; employment; occupation; school education; vocational training; income; household income; possession of durable economic goods; religious denomination. Interviewer rating: assumed sincerity and willingness of respondent to cooperate; residential furnishings; presence of other persons; social class of respondent.
Temporal Coverage
  • 1957-08
Geographic Coverage
  • Cologne (DE-NW-CGN)
Sampled Universe
Members of the upperclass 21 years old and older.
Sampling Procedure Comment: Simple random selection as well as quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 630
In the framework of the project the journalist employees of a local newspaper were also interviewed. On this see ZA Study No. 0209.
B - Data and documents are released for academic research and teaching, if the results won’t be published. If any publications or any further work on the results is planned, permission must be obtained by the Data Archive.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0208 (Type: ZA-No.)
  • Rink, Jürgen: Zeitung und Gemeinde. Düsseldorf: VDI-Verlag 1963
  • Scheuch, Erwin K.: Sozialprestige und soziale Schichtung. In: Kölner Zeitschrift für Soziologie und Sozialpsychologie, 1961, Sonderheft 5, S. 65 - 103

Update Metadata: 2020-10-20 | Issue Number: 91 | Registration Date: 2010-07-21

Forschungsinstitut für Sozial- und Verwaltungswissenschaften, Universität zu Köln (1957): Zeitung und Gemeinde (Leserbefragung). Version: 1.0.0. GESIS Datenarchiv. Dataset.