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metadata language: German English

Reader Analysis 1955

Resource Type
Dataset : Survey and aggregate data
  • DIVO, Frankfurt
Publication Date
  • DIVO, Frankfurt (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
  • Abstract

    Quantitative recording of reading habits. Topics: Number and type of magazines read; magazines read in magazine subscription clubs; degree of familiarity of BILD newspaper; assessment of personal difficulties and concerns; expected development of monetary value. Demography: age (classified); sex; marital status; religious denomination; school education; vocational training; occupation; professional position; income; household income; size of household; self-assessment of social class of informant; state; refugee status; possession of durable economic goods; membership.
Temporal Coverage
  • 1955-05
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Age: 16-79.
Sampling Procedure Comment: Stratified random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 2038
The current data set is part of an omnibus survey. Further reader analyses are stored under ZA Study Nos. 0255 to 0263, 0844ff. and 1482.
B - Data and documents are released for academic research and teaching, if the results won’t be published. If any publications or any further work on the results is planned, permission must be obtained by the Data Archive.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0210 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 91 | Registration Date: 2010-07-21

DIVO, Frankfurt (1955): Leseranalyse 1955. Version: 1.0.0. GESIS Datenarchiv. Dataset.