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metadata language: German English

Reader Analysis 1958

Resource Type
Dataset : Survey and aggregate data
  • Arbeitsgemeinschaft Leseranalyse, Essen
Publication Date
  • DIVO, Frankfurt (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
  • Abstract

    Quantitative recording of reading habits. Topics: Listening level; magazines and picture magazines read; frequency of reading; place of reading; purchase of magazines; magazine subscription club; reading daily newspapers; characteristics of accumulating capital; use of cosmetics articles by women and men; judgement on the economic situation (Katona questions). Demography: age (classified); sex; marital status; school education; occupation; employment; income; household income; size of household; composition of household; head of household; housing situation; state; possession of durable economic goods; possession of assets. Interviewer rating: social class and willingness of respondent to cooperate; number of contact attempts; interview surroundings.
Temporal Coverage
  • 1957-11 / 1958-03
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Age: 16-70.
Sampling Procedure Comment: Multi-stage random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 14358
    Number of Variables: 296
The trend survey was conducted in three waves with approx. 4800 respondents each. The reader analyses, stored under ZA Study Nos. 0255 to 0263, contain mainly identical questions.
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0255 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 97 | Registration Date: 2010-07-21

Arbeitsgemeinschaft Leseranalyse, Essen (1958): Leseranalyse 1958. Version: 1.0.0. GESIS Datenarchiv. Dataset.