My da|ra Login

Detailed view

metadata language: German English

Reader Analysis 1961

Resource Type
  • Arbeitsgemeinschaft Leseranalyse, Essen
Publication Date
  • DIVO, Frankfurt (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • Abstract

    Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency of reading; place of reading; purchase of magazines; magazine subscription club; reading daily newspapers; perceived advertising on radio and television; characteristics of accumulating capital; use of cosmetics articles by men and women; making one´s own clothes; possession of drivers license; 5-day week; preferred leisure activity; going to the movies; having a yard; residential property. Demography: age (classified); sex; marital status; school education; occupation; employment; income; household income; size of household; composition of household; head of household; self-assessment of social class; state; possession of durable economic goods; possession of assets; membership. Interviewer rating: social class and willingness of respondent to cooperate; number of contact attempts; interview surroundings; weekday of interview; manner of housing and modernity of household furnishings; city size.
Temporal Coverage
  • 1960-05 / 1961-03
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Age: 16-70.
Multi-stage random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 12078
    Number of Variables: 235
The trend survey was conducted in five waves with approx. 2400 respondents each in the months May/June, September, November 1960 and January/February as well as March 1961. The reader analyses, stored under ZA Study Nos. 0255 to 263, contain mainly identical questions.
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0257 (Type: ZA-No.)
  • Arbeitsgemeinschaft Leseranalyse (Hrsg.): Die Zeitschriftenleser 1961. Essen: Selbstverlag 1961

Update Metadata: 2017-12-28 | Issue Number: 85 | Registration Date: 2010-07-21

Arbeitsgemeinschaft Leseranalyse, Essen (1961): Leseranalyse 1961. Version: 1.0.0. GESIS Datenarchiv. Dataset.