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metadata language: German English

Reader Analysis 1962

Resource Type
Dataset : Survey and aggregate data
  • Arbeitsgemeinschaft Leseranalyse, Essen
Publication Date
  • DIVO, Frankfurt (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
  • Abstract

    Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency of reading; place of reading; purchase of magazines; magazine subscription club; reading daily newspapers; perceived advertising on radio and television; characteristics of accumulating capital; use of cosmetics articles by men and women; making one´s own clothes; possession of drivers license; 5-day week; preferred leisure activity; going to the movies; city size; having a yard. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; employment; income; household income; size of household; head of household; social origins; state. Interviewer rating: social class and willingness of respondent to cooperate; housing situation.
Temporal Coverage
  • 1961-05 / 1962-02
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Age: 14-70.
Sampling Procedure Comment: Multi-stage random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 11878
    Number of Variables: 333
The trend survey was conducted in four waves in the months May/June, September, November 1961 and January/February 1962. In the first three waves there were about 2400 surveys each; in the last wave about 4800 respondents. The reader analyses, stored under ZA Study Nos. 0255 to 263, contain mainly identical questions.
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0258 (Type: ZA-No.)
  • Arbeitsgemeinschaft Leseranalyse (Hrsg.): Die Zeitschriftenleser 1962. Essen: Selbstverlag 1962

Update Metadata: 2020-10-20 | Issue Number: 96 | Registration Date: 2010-07-21

Arbeitsgemeinschaft Leseranalyse, Essen (1962): Leseranalyse 1962. Version: 1.0.0. GESIS Datenarchiv. Dataset.