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Reader Analysis 1963

Resource Type
  • Arbeitsgemeinschaft Leseranalyse, Essen
Publication Date
  • DIVO, Frankfurt (Data Collector)
  • INFRATEST, Munich (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • Abstract

    Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency of reading; place of reading; purchase of magazines; magazine subscription club; reading daily newspapers; perceived advertising on radio and television; characteristics of accumulating capital; use of cosmetics articles by men and women; making one´s own clothes; possession of drivers license; preferred leisure activity; going to the movies; smoking habits. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; employment; income; household income; size of household; head of household; state; possession of durable economic goods; possession of assets. Interviewer rating: social class of respondent; modernity of household furnishings; city size; weekday of interview.
Temporal Coverage
  • 1962-05 / 1963-02
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Age: 14-70.
Multi-stage random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 12164
    Number of Variables: 330
The trend survey was conducted in four waves in the months May/June, September, November 1962 and January/February 1963. In the first three waves there were approx. 2400 surveys each; in the fourth wave 4800. The reader analyses, stored under ZA Study Nos. 0255 to 0263, contain mainly identical questions.
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0259 (Type: ZA-No.)
  • Arbeitsgemeinschaft Leseranalyse (Hrsg.): Die Zeitschriftenleser 1963. Essen: Selbstverlag 1963

Update Metadata: 2017-12-28 | Issue Number: 85 | Registration Date: 2010-07-21

Arbeitsgemeinschaft Leseranalyse, Essen (1963): Leseranalyse 1963. Version: 1.0.0. GESIS Datenarchiv. Dataset.