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metadata language: German English

Reader Analysis 1964

Resource Type
Dataset : Survey and aggregate data
  • Arbeitsgemeinschaft Leseranalyse, Essen
Publication Date
  • DIVO, Frankfurt (Data Collector)
  • INFRATEST, Muenchen (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
  • Abstract

    Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency of reading; place of reading; purchase of magazines; magazine subscription club; reading daily newspapers; advertising noticed on the radio and on the two television stations; acquisition of durable economic goods in the last year; accumulating capital; use of cosmetics articles; consumption of semi-luxury foods, tobacco and alcohol; possession of drivers license; residential property. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; employment; income; size of household; composition of household; head of household; state; possession of durable economic goods; possession of assets. Interviewer rating: willingness of respondent to cooperate; type of building; degree of urbanization of residential area; weekday of interview.
Temporal Coverage
  • 1963-09 / 1964-03
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampling Procedure Comment: Age: 14-70. Multi-stage random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 11645
    Number of Variables: 326
The trend survey was conducted in four waves with approx. 3000 respondents each in the months September/October, November/December 1963, January /February and March 1964. The reader analyses, stored under ZA Study Nos. 0255 to 263, contain mostly identical questions.
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0260 (Type: ZA-No.)
  • Arbeitsgemeinschaft Leseranalyse (Hrsg.): Die Zeitschriftenleser 1964. Essen: Selbstverlag 1964

Update Metadata: 2020-10-20 | Issue Number: 96 | Registration Date: 2010-07-21

Arbeitsgemeinschaft Leseranalyse, Essen (1964): Leseranalyse 1964. Version: 1.0.0. GESIS Datenarchiv. Dataset.