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metadata language: German English

Reader Analysis 1965

Version
1.0.0
Resource Type
Dataset : Survey and aggregate data
Creator
  • Arbeitsgemeinschaft Leseranalyse, Essen
Publication Date
1965
Contributor
  • DIVO, Frankfurt INFRATEST, Muenchen (Data Collector)
Language
German
Classification
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
Description
  • Abstract

    Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency of reading; place of reading; magazine subscription club; advertising noticed on the radio and on the two television stations; self-assessment of social class; going to the movies. Demography: age (classified); sex; marital status; number of children; religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household; possession of durable economic goods. Interviewer rating: weekday of interview; city size.
Temporal Coverage
  • 1964-09 / 1965-03
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Age: 14-70.
Sampling
Sampling Procedure Comment: Multi-stage random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 11664
    Number of Variables: 196
Note
The trend survey was conducted in four waves. The reader analyses, stored under ZA Study Nos. 0255 to 0263, contain mainly identical questions.
Availability
Download
A - Data and documents are released for academic research and teaching.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0261 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 97 | Registration Date: 2010-07-21

Arbeitsgemeinschaft Leseranalyse, Essen (1965): Leseranalyse 1965. Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0261