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metadata language: German English

Reader Analysis 1966

Version
1.0.0
Resource Type
Dataset
Creator
  • Arbeitsgemeinschaft Leseranalyse, Essen
Publication Date
1966
Contributor
  • DIVO, Frankfurt INFRATEST, Muenchen (Data Collector)
Language
German
Classification
  • ZA:
    • Communication, Public Opinion, Media
Description
  • Abstract

    Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency of reading; place of reading; purchase of newspapers; advertising broadcasts noticed on radio and television; going to the movies; possession of durable consumer goods; possession of a vehicle according to type, displacement, acquisition year and purchased used or new; possession of drivers license; smoking habits; making one´s own clothing; cost of living; self-assessment of social class; residential status. Demography: age (classified); sex; marital status; number of children; religious denomination; school education; occupation; employment; income; size of household; composition of household; head of household. Interviewer rating: type of building; city size.
Temporal Coverage
  • 1965-09 / 1966-01
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Age: 14-70.
Sampling
Multi-stage random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 10122
    Number of Variables: 650
Note
The trend survey was conducted in four waves. A split questionnaire was used. The reader analyses, stored under ZA Study Nos. 0255 to 0263, contain mainly identical questions.
Availability
Download
A - Data and documents are released for academic research and teaching.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0262 (Type: ZA-No.)

Update Metadata: 2017-12-28 | Issue Number: 85 | Registration Date: 2010-07-21

Arbeitsgemeinschaft Leseranalyse, Essen (1966): Leseranalyse 1966. Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0262