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metadata language: German English

Reader Analysis of the Mannesmann Company Magazine, UNSER WERKTAG

Version
1.0.0
Resource Type
Dataset
Creator
  • Bertelsmann, Gütersloh
  • Mannesmann AG, Düsseldorf
Publication Date
1967
Contributor
  • EMNID, Bielefeld (Data Collector)
Language
German
Classification
  • ZA:
    • Communication, Public Opinion, Media
Description
  • Abstract

    Reading habits and judgement on a company magazine by the workforce. Topics: Magazines read; reading a daily newspaper; preferred contributions; purchase of books; membership in a book club; judgement on the company magazine.
Temporal Coverage
  • 1967
Geographic Coverage
  • Germany (DE)
Sampling
No exact information about the sampling procedure is available.
Collection Mode
  • Mail survey
Data and File Information
  • Unit Type: Individual
    Number of Units: 2004
Availability
Delivery
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0265 (Type: ZA-No.)

Update Metadata: 2017-12-28 | Issue Number: 83 | Registration Date: 2010-07-21

Bertelsmann, Gütersloh; Mannesmann AG, Düsseldorf (1967): Leseranalyse der Mannesmann-Werkzeitschrift UNSER WERKTAG. Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0265