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Consumer Survey (June 1958)

Resource Type
Dataset : Survey and aggregate data
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Omnibus survey from the area of consumer research. Topics: Judgement on economic development (Katona questions); listening to radio commercials; smoking habits; consumption of semi-luxury foods, tobacco and alcohol; consumption of non-alcoholic beverages; information on shoe purchase; use of detergent; use of cosmetics articles; attitude to artificial fiber products; shopping habits; preferred store closing times; interest in cultural events; reading habits; possession of a vehicle; attitude to making one´s own articles of clothing; possession of drivers license; possession of a telephone; willingness to participate in a renewed survey. Demography: age (classified); sex; marital status; number of children; religious denomination; school education; occupation; employment; income; household income; size of household; composition of household; possession of durable economic goods. Interviewer rating: social class of respondent; judgement on economic situation of respondent; length of interview.
Temporal Coverage
  • 1958-06
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Persons 18 years old and older.
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 783
B - Data and documents are released for academic research and teaching, if the results won’t be published. If any publications or any further work on the results is planned, permission must be obtained by the Data Archive.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0287 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 95 | Registration Date: 2010-07-21

Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Verbraucherbefragung (Juni 1958). Version: 1.0.0. GESIS Datenarchiv. Dataset.