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metadata language: German English

Consumer Survey (November 1958)

Version
1.0.0
Resource Type
Dataset
Creator
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
1968
Contributor
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
Language
German
Classification
  • ZA:
    • Patterns of Consumption
Description
  • Abstract

    Omnibus survey from the area of consumer research. Topics: Expected price development; attitude to saving; savings goals; amount of savings; insurance policies completed; building loan contract; liquidity preference; readiness to go into debt and installment purchases; having a bank account; expected income development; vacation behavior and vacation plans; coffee consumption and judgement on harm to health from coffee; media usage and perception of advertising on radio and television; political extent to which informed; judgement on the economic situation of Berlin; judgement on the mayor, the Berlin government and the policies of Adenauer; party preference and intent to participate in the next election; land possession; tenancy and amount of rent; housing situation; loss of housenold furnishings in the last war; possession of a telephone; possession of drivers license; membership in a trade union. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; employment; income; household income; size of household; composition of household; refugee status. Interviewer rating: social class and economic situation of respondent; residential furnishings and housing situation; weekday of interview.
Temporal Coverage
  • 1958-11
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 18 and older.
Sampling
Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1178
    Number of Variables: 157
Note
408 respondents of this investigation were interviewed a second time in ZA Study No. 0290.
Availability
Delivery
A - Data and documents are released for academic research and teaching.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0288 (Type: ZA-No.)
Publications
  • Institut für Markt- und Verbrauchsforschung (Hrsg.): Das Sparverhalten der Berliner 1958: Ergebnisse einer repräsentativen Bevölkerungsumfrage. Berlin: Selbstverlag 1959

Update Metadata: 2017-12-28 | Issue Number: 84 | Registration Date: 2010-07-21

Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Verbraucherbefragung (November 1958). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0288