Consumer Survey (November 1958)

Resource Type
Dataset : Survey and aggregate data
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Government, political systems and organisation
    • Consumption/consumer behaviour
  • Abstract

    Omnibus survey from the area of consumer research. Topics: Expected price development; attitude to saving; savings goals; amount of savings; insurance policies completed; building loan contract; liquidity preference; readiness to go into debt and installment purchases; having a bank account; expected income development; vacation behavior and vacation plans; coffee consumption and judgement on harm to health from coffee; media usage and perception of advertising on radio and television; political extent to which informed; judgement on the economic situation of Berlin; judgement on the mayor, the Berlin government and the policies of Adenauer; party preference and intent to participate in the next election; land possession; tenancy and amount of rent; housing situation; loss of housenold furnishings in the last war; possession of a telephone; possession of drivers license; membership in a trade union. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; employment; income; household income; size of household; composition of household; refugee status. Interviewer rating: social class and economic situation of respondent; residential furnishings and housing situation; weekday of interview.
Temporal Coverage
  • 1958-11
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 18 and older.
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1178
    Number of Variables: 157
408 respondents of this investigation were interviewed a second time in ZA Study No. 0290.
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA0288 (Type: ZA-No.)
  • Institut für Markt- und Verbrauchsforschung (Hrsg.): Das Sparverhalten der Berliner 1958: Ergebnisse einer repräsentativen Bevölkerungsumfrage. Berlin: Selbstverlag 1959

Update Metadata: 2021-04-07 | Issue Number: 96 | Registration Date: 2010-07-21