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metadata language: German English

Consumer Survey (June 1959)

Version
1.0.0
Resource Type
Dataset : Survey and aggregate data
Creator
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
1968
Contributor
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
Language
German
Classification
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
Description
  • Abstract

    Omnibus survey from the area of consumer research and judgement on the situation of Berlin. Topics: Perceived and expected price increase of different product groups; shopping habits and distance from store; preferred type of store; impulse purchases; consumption of non-alcoholic beverages; bread and coffee consumption; vacation habits; attitude to advertising and perception of advertising broadcasts; attitude to artificial fiber products; product image (shopping list procedure); food purchases; information on purchase of clocks and purchase of radio equipment; possession and intent to purchase selected consumer goods; attitude to reconstruction of the Berlin Gedaechtniskirche, reunification, the situation of Berlin and the policies of Willy Brandt; party preference; neighborhood contacts; media usage; knowledge about a Soviet sun power plant project; willingness to participate in a renewed survey. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; professional career; size of household; composition of household; social origins. Interviewer rating: social class and economic situation of respondent; weekday of interview; interest of respondent in survey topic.
Temporal Coverage
  • 1959-06
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 18 and older.
Sampling
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1000
Availability
Delivery
A - Data and documents are released for academic research and teaching.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0289 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 95 | Registration Date: 2010-07-21

Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Verbraucherbefragung (Juni 1959). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0289