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Consumer Survey (June 1959)

Resource Type
Dataset : Survey and aggregate data
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Omnibus survey from the area of consumer research and judgement on the situation of Berlin. Topics: Perceived and expected price increase of different product groups; shopping habits and distance from store; preferred type of store; impulse purchases; consumption of non-alcoholic beverages; bread and coffee consumption; vacation habits; attitude to advertising and perception of advertising broadcasts; attitude to artificial fiber products; product image (shopping list procedure); food purchases; information on purchase of clocks and purchase of radio equipment; possession and intent to purchase selected consumer goods; attitude to reconstruction of the Berlin Gedaechtniskirche, reunification, the situation of Berlin and the policies of Willy Brandt; party preference; neighborhood contacts; media usage; knowledge about a Soviet sun power plant project; willingness to participate in a renewed survey. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; professional career; size of household; composition of household; social origins. Interviewer rating: social class and economic situation of respondent; weekday of interview; interest of respondent in survey topic.
Temporal Coverage
  • 1959-06
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 18 and older.
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1000
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA0289 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 95 | Registration Date: 2010-07-21

Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Verbraucherbefragung (Juni 1959). Version: 1.0.0. GESIS Datenarchiv. Dataset.