My da|ra Login

Detailed view

metadata language: German English

Consumer Survey (November 1959)

Resource Type
Dataset : Survey and aggregate data
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Omnibus survey from the area of market research. Topics: Perceived and expected price increase of various product groups; impulse purchases; consumption of semi-luxury foods, tobacco and alcohol (coffee, beer and cigarettes); use of bread; degree of familiarity and purchase of name-brand articles; attitude to artificial fiber products; use of cosmetics; perceived advertising on radio, television and advertising posters; vacation trips; leisure time; possession of a piano; attitude to modern music; pet-owner; house-hunting and demands on residence sought; current housing situation; reading newspapers; general economic situation of Berlin; income development; trust in the future; party preference and voting intent. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; professional career; household income; size of household; composition of household; head of household; social origins. Interviewer rating: willingness to cooperate und social class of respondent; economic situation; weekday of Interview.
Temporal Coverage
  • 1959-11
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampling Procedure Comment: Age: 18 and older. Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 857
    Number of Variables: 215
408 respondents of this investigation had already taken part in the survey for ZA Study No. 0288.
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0290 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 94 | Registration Date: 2010-07-21

Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Verbraucherbefragung (November 1959). Version: 1.0.0. GESIS Datenarchiv. Dataset.