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metadata language: German English

Consumer Survey (November 1960)

Resource Type
Dataset : Survey and aggregate data
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Omnibus survey from the area of market research. Topics: Trust in the value of money; price development; savings habits; installment purchases; readiness to go into debt; use of bread and baked goods; use of detergents and degree of familiarity of brands; smoking habits and brand knowledge of cigarettes; advertisement tests; vacation behavior; vacation trips; newspapers read; trust in the future; judgement on the situation of Berlin, the policies of Brandt and the intent of Brandt to become federal chancellor; political knowledge; party preference. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; professional career; household income; size of household; composition of household; head of household; social origins. Interviewer rating: social class and economic situation of respondent; weekday of interview; interest of respondent in survey topic.
Temporal Coverage
  • 1960-11
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 16 and older.
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1000
A four-fold split questionnaire was used.
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0291 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 95 | Registration Date: 2010-07-21

Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Verbraucherbefragung (November 1960). Version: 1.0.0. GESIS Datenarchiv. Dataset.