My da|ra Login

Detailed view

metadata language: German English

Consumer Survey (May 1961)

Resource Type
Dataset : Survey and aggregate data
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Omnibus survey from the area of market research. Topics: Judgement on price development and individual reaction to price increases; judgement on the DM revaluation; consumption of semi-luxury foods, tobacco and alcohol; purchase of fashionable articles; brand purchases; product tests; product image, determined according to the shopping list procedure; advertisement knowledge and evaluation of advertising text; use of cosmetics; visits to fairs; vacation destinations; perceived advertising broadcasts on radio and television; income development; evaluation of the situation of Berlin; reading newspapers; party preference. Demography: age; sex; marital status; religious denomination; school education; occupation; professional position; employment; size of household; head of household; social origins; city size; state; possession of durable economic goods; willingness to participate in the interview. Interviewer rating: social class and economic situation of respondent; weekday of interview; interest of respondent in survey topic.
Temporal Coverage
  • 1961-05
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 16 and older.
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1000
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0292 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 95 | Registration Date: 2010-07-21

Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Verbraucherbefragung (Mai 1961). Version: 1.0.0. GESIS Datenarchiv. Dataset.