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Consumer Survey (June 1962)

Resource Type
Dataset : Survey and aggregate data
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Omnibus survey from the area of market research. Topics: Assessment of personal economic situation; judgement on income development and expected price development; attitude to the social market economy; shopping habits; liquidity preference; savings habits; perceived possibilities to prevent price increases through corresponding consumer behavior; purchase plans; attitude to advertising and discount stores; going to the movies; smoking habits; self-assessment of condition of health; attitude to oral vaccination; perception of advertising on radio and television; judgement on the situation of Berlin; party preference and voting intent; media usage; housing situation; participation in games of chance; self-assessment of social class. Demography: age (classified); sex; marital status; religious denomination; religiousness; school education; employment; household income; size of household; head of household; city size; state; willingness to participate in the interview. Interviewer rating: interest of respondent in survey topic; economic situation of respondent; weekday of interview.
Temporal Coverage
  • 1962-06
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 16 and older.
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 800
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0293 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 95 | Registration Date: 2010-07-21

Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Verbraucherbefragung (Juni 1962). Version: 1.0.0. GESIS Datenarchiv. Dataset.