Consumer Survey (January 1963)

Resource Type
Dataset : Survey and aggregate data
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Omnibus survey from the area of market research. Topics: Assessment of price development; knowledge of trade classes for fruit; expected development with elimination of price fixing; savings habits; savings goals; vacation destinations; vacation length; vacation plans; assessment of the situation of Berlin and the influence of the policies of Adenauer on the situation in Berlin; attitude to employment of West German and foreign workers in Berlin; political knowledge; voting intent and party preference; benefit of the EEC for consumers; work satisfaction; change of job, overtime and wage system; personal condition of health; number, reasons as well as length of times reported sick; knowledge about health insurance; radio commercials and television commercials; reading newspapers; going to the movies; knowledge about empirical social research; participation in an earlier survey and readiness to participate in further surveys. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household; city size. Interviewer rating: economic situation, social class and willingness of respondent to cooperate; interest of respondent in survey topic; weekday of interview.
Temporal Coverage
  • 1963-01
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 16 and older.
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 996
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA0294 (Type: ZA-No.)

Update Metadata: 2021-04-07 | Issue Number: 96 | Registration Date: 2010-07-21