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metadata language: German English

Consumer Survey (January 1964)

Resource Type
Dataset : Survey and aggregate data
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Mass political behaviour, attitudes/opinion
    • Consumption/consumer behaviour
  • Abstract

    Omnibus survey from the area of market research and political attitude of the population of Berlin. Topics: Income development and price development; shopping habits; purchase plans; brand knowledge; maintaining bank accounts; saving; public stocks; product test; vacation trip; radio commercials and television commercials; media usage; judgement on the situation of Berlin after change of chancellor in the FRG and change of president in the USA; attitude to the social market economy and foreign aid; general satisfaction; social ties; party preference; political extent to which informed; naming unpleasant survey topics during interview; hygiene practices. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household; city size. Interviewer rating: social class and economic situation of respondent; interest of respondent in survey topic; weekday of interview.
Temporal Coverage
  • 1964-01
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 16 and older.
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 999
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA0296 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 95 | Registration Date: 2010-07-21

Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Verbraucherbefragung (Januar 1964). Version: 1.0.0. GESIS Datenarchiv. Dataset.