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metadata language: German English

Consumer Survey (January 1964)

Version
1.0.0
Resource Type
Dataset
Creator
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
1968
Contributor
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
Language
German
Classification
  • ZA:
    • Patterns of Consumption
Description
  • Abstract

    Omnibus survey from the area of market research and political attitude of the population of Berlin. Topics: Income development and price development; shopping habits; purchase plans; brand knowledge; maintaining bank accounts; saving; public stocks; product test; vacation trip; radio commercials and television commercials; media usage; judgement on the situation of Berlin after change of chancellor in the FRG and change of president in the USA; attitude to the social market economy and foreign aid; general satisfaction; social ties; party preference; political extent to which informed; naming unpleasant survey topics during interview; hygiene practices. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household; city size. Interviewer rating: social class and economic situation of respondent; interest of respondent in survey topic; weekday of interview.
Temporal Coverage
  • 1964-01
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 16 and older.
Sampling
Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 999
Availability
Delivery
A - Data and documents are released for academic research and teaching.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0296 (Type: ZA-No.)

Update Metadata: 2017-12-28 | Issue Number: 84 | Registration Date: 2010-07-21

Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Verbraucherbefragung (Januar 1964). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0296