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metadata language: German English

Consumer Survey (June 1964)

Resource Type
Dataset : Survey and aggregate data
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Omnibus survey from the area of market research and judgement on the situation in Berlin. Topics: Price development; income development; attitude to advertising and the prohibition of cigarette advertising; smoking and cancer (Terry report); consumption of semi-luxury foods, tobacco and alcohol; judgement on poster drafts; bread consumption and knowledge about types of bread; shopping habits; association test for brand names; attitudes to a product test; conduct in traffic and knowledge about the Road Traffic Act; opinion leadership in matters of consumption; pioneering consumer behavior; listening level; radio commercials and television commercials; judgement on the situation of Berlin; attitude to exchange of newspapers between the two German nations; attitude to the social market economy and freedom of the press; housing situation; rent costs; social relations and contacts with West Germany; reading newspapers; self-classification. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household; city size. Interviewer rating: presence of other persons; type of disturbances during interview; interview surroundings; spontaneousness of responses; interest in interview topic; social class and economic situation of respondent; weekday of interview.
Temporal Coverage
  • 1964-06
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 16 and older.
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1000
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0297 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 92 | Registration Date: 2010-07-21

Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Verbraucherbefragung (Juni 1964). Version: 1.0.0. GESIS Datenarchiv. Dataset.