My da|ra Login

Detailed view

metadata language: German English

Consumer Survey (January 1965)

Resource Type
Dataset : Survey and aggregate data
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Mass political behaviour, attitudes/opinion
    • Consumption/consumer behaviour
  • Abstract

    Omnibus survey from the area of market research and political attitudes of the population of Berlin. Topics: Assessment of income development as well as price development; having a bank account; savings habits and savings goals; judgement on advertising posters presented; perception of radio commercials and television commercials; product image, determined according to the shopping list procedure; purchase of frozen food; degree of familiarity of brands of coffee, shaving equipment and electric household appliances; comparative judgement on bottled beer, canned beer and keg beer; personal opinion leadership in the consumer area; preferred store closing times; vacation destinations and vacation plans; air travel from Berlin; mail contact with relatives; judgement on the situation of Berlin; attitude to the opposition; political knowledge; attitude to the EEC, prosecution of NS crimes and Willy Brandt as federal chancellor; party preference; possession of drivers license and annual distance driven; conduct in traffic; reading newspapers; self-classification; favorite color. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; household income; size of household; composition of household; number of adults in household; city size. Interviewer rating: assessment of economic situation; social class of respondent; interest of respondent in survey topic; weekday of interview.
Temporal Coverage
  • 1965-01
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 16 and older.
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1350
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0298 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 92 | Registration Date: 2010-07-21

Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Verbraucherbefragung (Januar 1965). Version: 1.0.0. GESIS Datenarchiv. Dataset.