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metadata language: German English

Consumer Survey (June 1965)

Resource Type
Dataset : Survey and aggregate data
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Omnibus survey from the area of market research. Topics: Assessment of price development and income development; beverage consumption; familiarity of artificial fiber products; bread consumption and known types of bread; radio commercials and television commercials; judgement on advertising effectiveness of traffic education posters; opinion leadership in consumer matters; pioneering consumer behavior; knowledge of traffic regulations; number and type of personal traffic accidents; possession of drivers license and annual distance driven; possession of electrical appliances; attitude to students; knowledge about measures to promote studies; judgement on the situation of Berlin; club membership; social ties; reading newspapers; condition of health and health complaints; party preference; self-classification; expenditures for the children. Demography: age (classified); sex; marital status; religious denomination; school education; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household; city size. Interviewer rating: social class of respondent; judgement on economic situation of respondent; weekday of interview.
Temporal Coverage
  • 1965-06
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 16 and older.
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 900
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0299 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 92 | Registration Date: 2010-07-21

Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Verbraucherbefragung (Juni 1965). Version: 1.0.0. GESIS Datenarchiv. Dataset.