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Consumer Survey (January 1966)

Resource Type
Dataset : Survey and aggregate data
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Multi-topic survey from the field of market research. Topics: price development; income development; shopping habits; product associations; judgement on advertising posters; paying attention to radio and television commercials; beverage consumption; consumption of semi-luxury foods, tobacco and alcohol; smoking and cancer; attitude to a prohibition of advertising for tobacco products; keeping of accounts; savings habits; public shares; purchase plans; vacation trip; interest in contests; attitude to university study; children´s education and occupational training; knowledge about scholarships; ideas on appropriate education for boys and girls; knowledge about the 312-DM-law; conduct in traffic; personal traffic accidents and tickets; possession of a drivers license and distance driven annually; attitude to the socially-oriented market economy; judgement on Berlin´s situation; party preference; housing situation and need for new housing; self-characterization; specification of interview questions felt to be unpleasant; estimate of length of interview. Demography: age (classified); sex; marital status; religious denomination; school education; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household; city size. Interviewer rating: length of interview; weekday of interview; economic situation and social class of respondent; interest in interview topic.
Temporal Coverage
  • 1966-01
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 16 and older.
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral interview with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1050
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA0300 (Type: ZA-No.)

Update Metadata: 2020-10-18 | Issue Number: 90 | Registration Date: 2010-07-21

Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Verbraucherbefragung (Januar 1966). Version: 1.0.0. GESIS Datenarchiv. Dataset.