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metadata language: German English

Consumer Survey (January 1966)

Version
1.0.0
Resource Type
Dataset : Survey and aggregate data
Creator
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
1968
Contributor
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
Language
German
Classification
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
Description
  • Abstract

    Multi-topic survey from the field of market research. Topics: price development; income development; shopping habits; product associations; judgement on advertising posters; paying attention to radio and television commercials; beverage consumption; consumption of semi-luxury foods, tobacco and alcohol; smoking and cancer; attitude to a prohibition of advertising for tobacco products; keeping of accounts; savings habits; public shares; purchase plans; vacation trip; interest in contests; attitude to university study; children´s education and occupational training; knowledge about scholarships; ideas on appropriate education for boys and girls; knowledge about the 312-DM-law; conduct in traffic; personal traffic accidents and tickets; possession of a drivers license and distance driven annually; attitude to the socially-oriented market economy; judgement on Berlin´s situation; party preference; housing situation and need for new housing; self-characterization; specification of interview questions felt to be unpleasant; estimate of length of interview. Demography: age (classified); sex; marital status; religious denomination; school education; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household; city size. Interviewer rating: length of interview; weekday of interview; economic situation and social class of respondent; interest in interview topic.
Temporal Coverage
  • 1966-01
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 16 and older.
Sampling
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral interview with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1050
Availability
Delivery
A - Data and documents are released for academic research and teaching.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0300 (Type: ZA-No.)

Update Metadata: 2020-10-18 | Issue Number: 90 | Registration Date: 2010-07-21

Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Verbraucherbefragung (Januar 1966). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0300