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metadata language: German English

Consumer Survey (June 1966)

Version
1.0.0
Resource Type
Dataset
Creator
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
1968
Contributor
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
Language
German
Classification
  • ZA:
    • Patterns of Consumption
Description
  • Abstract

    Multi-topic survey from the field of market research. Topics: perceived and expected price development; preferred shop closing times; shopping habits; knowledge of brands; product tests; product image of beer and wine determined by the shopping list procedure; beverage consumption; television habits and commercials noticed; smoking and cancer; attitude to an advertising prohibition for tobacco goods; presumed reputation of the FRG abroad; attitude to the financial expenses of the 1972 Olympic Games; preferred leisure activities; participation in early-morning sport; attitude to university study and the financial burden of children´s education; ideas on appropriate education for boys and girls; judgement on Berlin´s situation; attitude to exchange of speakers between East and West; relatives in the GDR; party preference; reading of newspapers; going to the movies; use of various means of transport; time expended on the way to work. Demography: age (classified); sex; marital status; religious denomination; school education; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household; city size.
Temporal Coverage
  • 1966-06
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 16 and older.
Sampling
Multi-stage random sample
Collection Mode
  • Oral interview with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1000
Availability
Delivery
A - Data and documents are released for academic research and teaching.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0301 (Type: ZA-No.)

Update Metadata: 2017-12-28 | Issue Number: 81 | Registration Date: 2010-07-21

Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Verbraucherbefragung (Juni 1966). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0301