Consumer Survey (June 1966)

Resource Type
Dataset : Survey and aggregate data
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Mass political behaviour, attitudes/opinion
    • Consumption/consumer behaviour
  • Abstract

    Multi-topic survey from the field of market research. Topics: perceived and expected price development; preferred shop closing times; shopping habits; knowledge of brands; product tests; product image of beer and wine determined by the shopping list procedure; beverage consumption; television habits and commercials noticed; smoking and cancer; attitude to an advertising prohibition for tobacco goods; presumed reputation of the FRG abroad; attitude to the financial expenses of the 1972 Olympic Games; preferred leisure activities; participation in early-morning sport; attitude to university study and the financial burden of children´s education; ideas on appropriate education for boys and girls; judgement on Berlin´s situation; attitude to exchange of speakers between East and West; relatives in the GDR; party preference; reading of newspapers; going to the movies; use of various means of transport; time expended on the way to work. Demography: age (classified); sex; marital status; religious denomination; school education; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household; city size.
Temporal Coverage
  • 1966-06
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 16 and older.
Sampling Procedure Comment: Multi-stage random sample
Collection Mode
  • Oral interview with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1000
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA0301 (Type: ZA-No.)

Update Metadata: 2021-04-07 | Issue Number: 93 | Registration Date: 2010-07-21