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Consumer Survey (November 1966)

Resource Type
Dataset : Survey and aggregate data
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Multi-topic survey from the field of market research. Topics: price development; attitude to price fixing; expected income development; savings habits; shopping habits; attitude to self-service stores; price consciousness; paying attention to radio and television commercials; attitude to use of ready-to-serve meals; knowledge of brands (detergents); purchase plans; attitude to advertising; source of information when buying durable goods; interest in product tests; attitude to seat-belts; vacation destinations and means of transport used; judgement on safety of various means of transport; personally maintaining a supply of food; knowledge of food stores of the Senate; length of time with company; fear of firing; preferred mode for payment of earnings: cash or funds transfer; attitude to education leave; use of media; judgement on Berlin´s situation; party preference; club membership. Demography: age (classified); sex; marital status; religious denomination; school education; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household; city size. Interviewer rating: interest of respondent in survey topic; judgement on economic situation and social class of respondent; weekday of interview.
Temporal Coverage
  • 1966-11
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 16 and older.
Sampling Procedure Comment: Multi-stage random sample
Collection Mode
  • Oral interview with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1000
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0302 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 92 | Registration Date: 2010-07-21

Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Verbraucherbefragung (November 1966). Version: 1.0.0. GESIS Datenarchiv. Dataset.