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metadata language: German English

Consumer Survey (May 1967)

Resource Type
Dataset : Survey and aggregate data
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Multi-topic survey from the field of market research. Topics: price development; income development; shopping habits; commercial radio; commercial television; discount certificates; keeping a housekeeping book; purchase plans; attitude to the introduction of color television; possession of a television set; use of various means of transport; smoking habits; attitude to the EEC; judgement on Berlin´s situation; party preference; use of media; reading intensity. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household. Interviewer rating: social class and economic situation of respondent; interest in survey topic; weekday of interview.
Temporal Coverage
  • 1967-05
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 16 and older.
Sampling Procedure Comment: Multi-stage random sample
Collection Mode
  • Oral interview with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 600
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0303 (Type: ZA-No.)

Update Metadata: 2020-10-19 | Issue Number: 91 | Registration Date: 2010-07-21

Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Verbraucherbefragung (Mai 1967). Version: 1.0.0. GESIS Datenarchiv. Dataset.