Consumer Survey (November 1961)

Resource Type
Dataset : Survey and aggregate data
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Multi-topic survey in the field of market research. Topics: judgement on price development and income development; savings habits; shopping habits; knowledge of brands of detergents; test purchases of name-brand articles; attitude to beer in plastic bottles; consumption of semi-luxury foods, tobacco and alcohol; perceived possibilities for consumers to prevent price increases; personally maintaining a supply of food; attitude to self-service stores; knowledge of advertisements and judgement on advertisements; commercial radio; commercial television; going to the movies; attitude to advertising and to price fixing; vacation trip; judgement on activities in the household; television habits; trip to work; attitude to fare changes by public transportation; foreign aid; political knowledge; party preference; future expectations; Berlin aid and judgement on Berlin´s situation; attitude to the socially-oriented market economy. Demography: age; sex; family composition; religious denomination; school education; occupation; professional position; income; household income; size of household; composition of household; head of household; city size. Interviewer rating: interest of the respondent in survey topic; social class of respondent; weekday of interview.
Temporal Coverage
  • 1961-11
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 16 and older.
Sampling Procedure Comment: Multi-stage random sample
Collection Mode
  • Oral interview with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 500
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA0309 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 92 | Registration Date: 2010-07-21