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metadata language: German English

Consumer Survey (November 1961)

Version
1.0.0
Resource Type
Dataset
Creator
  • Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication Date
1968
Contributor
  • Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
Language
German
Classification
  • ZA:
    • Patterns of Consumption
Description
  • Abstract

    Multi-topic survey in the field of market research. Topics: judgement on price development and income development; savings habits; shopping habits; knowledge of brands of detergents; test purchases of name-brand articles; attitude to beer in plastic bottles; consumption of semi-luxury foods, tobacco and alcohol; perceived possibilities for consumers to prevent price increases; personally maintaining a supply of food; attitude to self-service stores; knowledge of advertisements and judgement on advertisements; commercial radio; commercial television; going to the movies; attitude to advertising and to price fixing; vacation trip; judgement on activities in the household; television habits; trip to work; attitude to fare changes by public transportation; foreign aid; political knowledge; party preference; future expectations; Berlin aid and judgement on Berlin´s situation; attitude to the socially-oriented market economy. Demography: age; sex; family composition; religious denomination; school education; occupation; professional position; income; household income; size of household; composition of household; head of household; city size. Interviewer rating: interest of the respondent in survey topic; social class of respondent; weekday of interview.
Temporal Coverage
  • 1961-11
Geographic Coverage
  • Berlin (DE-BE)
    West Berlin
Sampled Universe
Age: 16 and older.
Sampling
Multi-stage random sample
Collection Mode
  • Oral interview with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 500
Availability
Delivery
A - Data and documents are released for academic research and teaching.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0309 (Type: ZA-No.)

Update Metadata: 2017-12-28 | Issue Number: 81 | Registration Date: 2010-07-21

Institut für Markt- und Verbrauchsforschung, FU Berlin (1968): Verbraucherbefragung (November 1961). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0309