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metadata language: German English

West German Consumers 1962

Resource Type
Dataset : Survey and aggregate data
  • DIVO, Frankfurt
Publication Date
  • DIVO, Frankfurt (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Survey from the field of market research. Topics: Extensive determination of the possession of durable consumer goods; possession of camera; smoking habits; beverage consumption; frequency and place of consumption of semi-luxury foods, tobacco and alcohol; shopping habits; use of cleansers, cleansing agents and detergents as well as cosmetics, medication and groceries; purchase of clothes; use of synthetic fiber clothes; mail-order purchases; brand of car; possession and use of a bicycle; reading magazines; social contacts; housing situation; possession of garden and garage; possession of financial capital. Demography: age (classified); sex; marital status; number of children; school education; occupation; employment; income; household income; size of household; composition of household; head of household; state. Interviewer rating: social class of respondent; manner of housing; city size.
Temporal Coverage
  • 1962-10
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Age: 14-70.
Sampling Procedure Comment: Besides the multi-stage random sample of a representative population sample, an additional sample of ´BRAVO´ readers and subscribers to ´DAS SCHOENSTE´ was interviewed.
Collection Mode
  • Oral interview with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 4330
If in the main interview someone other than the housewife was interviewed, a supplementary interview with the housewife was conducted.
0 - Data and documents are released for everybody.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0335 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 94 | Registration Date: 2010-07-21

DIVO, Frankfurt (1966): Die westdeutschen Verbraucher 1962. Version: 1.0.0. GESIS Datenarchiv. Dataset.