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metadata language: German English

West German Consumers 1963

Resource Type
Dataset : Survey and aggregate data
  • DIVO, Frankfurt
Publication Date
  • DIVO, Frankfurt (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Survey from the field of market research. Topics: Extensive determination of possession of durable consumer goods, including possession of a bicycle, car, photography equipment, watch; use of cleansers and detergents, cosmetics, medication, clothes, infant food as well as groceries; consumption of beverages; shopping habits; trips to the hairdresser; reading magazines; smoking habits; social contacts; housing situation; tenant status; possession of a garden; possession of financial capital. Demography: age (classified); sex; marital status; number of children; school education; occupation; employment; income; household income; size of household; composition of household; head of household; state; possession of durable economic goods. Interviewer rating: social class of respondent; city size.
Temporal Coverage
  • 1963-10 / 1963-11
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Age: 14-70.
Sampling Procedure Comment: Multi-stage random sample
Collection Mode
  • Oral interview with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 3985
A supplementary interview was conducted in those cases in which the respondent was not the head of household.
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All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0336 (Type: ZA-No.)
  • ohne Verfasser: Die westdeutschen Zeitschriftenleser als Verbraucher 63/64. o. O.: o. Verl. 1964

Update Metadata: 2020-10-20 | Issue Number: 94 | Registration Date: 2010-07-21

DIVO, Frankfurt (1966): Die westdeutschen Verbraucher 1963. Version: 1.0.0. GESIS Datenarchiv. Dataset.