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metadata language: German English

West German Consumers 1965

Resource Type
Dataset : Survey and aggregate data
  • DIVO, Frankfurt
Publication Date
  • DIVO, Frankfurt (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Survey from the field of market research. Topics: Extensive determination of the possession of durable consumer goods; use of cosmetics, synthetic fiber clothes, infant food, groceries, cleansers and detergents; mail-order purchases; trips to the hairdresser; beverage consumption; smoking habits; possession of a car; social contacts; occupational structure of circle of friends; vacation and transportation used; vacation destinations; duration of vacation; reading magazines; housing situation; tenant status; type of heating; possession of a garden; possession of financial capital; size of company. Demography: age (classified); sex; marital status; number of children; school education; occupation; employment; income; household income; size of household; composition of household; head of household; state; possession of durable economic goods. Interviewer rating: manner of housing; social class of respondent; city size.
Temporal Coverage
  • 1965
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Age: 14-70.
Sampling Procedure Comment: Multi-stage random sample
Collection Mode
  • Oral interview with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 3979
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Alternative Identifiers
  • ZA0337 (Type: ZA-No.)
  • ohne Verfasser: Die westdeutschen Zeitschriftenleser als Verbraucher ´65. o. O.: o. Verl. 1965

Update Metadata: 2020-10-18 | Issue Number: 92 | Registration Date: 2010-07-21

DIVO, Frankfurt (1966): Die westdeutschen Verbraucher 1965. Version: 1.0.0. GESIS Datenarchiv. Dataset.