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metadata language: German English

Company Image "Detergent Industry"

Resource Type
Dataset : Survey and aggregate data
  • DIVO, Frankfurt
Publication Date
  • DIVO, Frankfurt (Data Collector)
  • ZA:
    • Branches of Economy, Services and Transport
  • CESSDA Topic Classification:
    • Trade, industry and markets
    • Advertising
  • Abstract

    Image of companies in the detergent industry. Topics: degree of familiarity of large-scale industrial family businesses; detergent producers and detergent brands; perceived differences between joint-stock companies and family businesses; associations with the terms ´family business´ and ´joint-stock company´; assumed interconnection of companies in the detergent industry; knowledge of the product spectrum of a detergent producer; judgement on development of competition in the field of the detergent market; assumed market shares; estimated proportion of profit for detergent producers in the selling price as well as assumed use of profit; attitude to advertising for detergents; semantic differential for the image of a detergent producer; party preferrence. The following questions were also posed in the immediate vicinity of the site of a large detergent producer: assumed atmosphere at work; interest in visiting the plant; judgement on the social facilities of the company. Demography: age (classified); sex; marital status; school education; vocational training; occupation; household income; state; possession of durable economic goods. Interviewer rating: social class of respondent; city size.
Temporal Coverage
  • 1960-08 / 1960-09
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
No further information.
Sampling Procedure Comment: Multi-stage random sample
Collection Mode
  • Oral interview with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1855
B - Data and documents are released for academic research and teaching, if the results won’t be published. If any publications or any further work on the results is planned, permission must be obtained by the Data Archive.
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Alternative Identifiers
  • ZA0343 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 93 | Registration Date: 2010-07-21

DIVO, Frankfurt (1960): Firmenbild "Waschmittelindustrie". Version: 1.0.0. GESIS Datenarchiv. Dataset.