Radio Listeners Survey (Lebanon)

Resource Type
Dataset : Survey and aggregate data
  • Middle East Marketing Research Institute
Publication Date
  • Middle East Marketing Research Institute (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
  • Abstract

    Use of mass-media and preferred sources of information in the Lebanon. Topics: Listener level; preferred program of domestic and foreign radio stations; interest in education programs on radio and television; possession of television set or acquisition plans; television habits and preferred broadcasts; reading radio or television magazines; preferred source of information for news; judgement on products of various countries; brand knowledge with radio equipment and electric household appliances; knowledge of foreign languages. Demography: age (classified); sex; religious denomination; school education; occupation; size of household.
Temporal Coverage
  • 1963
Geographic Coverage
  • Lebanon (LB)
Sampled Universe
Research area: the Libanon.
Sampling Procedure Comment: Age: 16 and older. No exact information is available about the sampling procedure.
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 901
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Alternative Identifiers
  • ZA0374 (Type: ZA-No.)

Update Metadata: 2021-04-07 | Issue Number: 94 | Registration Date: 2010-07-21