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Radio Listeners Survey (Lebanon)

Version
1.0.0
Resource Type
Dataset : Survey and aggregate data
Creator
  • Middle East Marketing Research Institute
Publication Date
1963
Contributor
  • Middle East Marketing Research Institute (Data Collector)
Language
French
Classification
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
Description
  • Abstract

    Use of mass-media and preferred sources of information in the Lebanon. Topics: Listener level; preferred program of domestic and foreign radio stations; interest in education programs on radio and television; possession of television set or acquisition plans; television habits and preferred broadcasts; reading radio or television magazines; preferred source of information for news; judgement on products of various countries; brand knowledge with radio equipment and electric household appliances; knowledge of foreign languages. Demography: age (classified); sex; religious denomination; school education; occupation; size of household.
Temporal Coverage
  • 1963
Geographic Coverage
  • Lebanon (LB)
Sampled Universe
Research area: the Libanon.
Sampling
Sampling Procedure Comment: Age: 16 and older. No exact information is available about the sampling procedure.
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 901
Availability
Delivery
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0374 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 93 | Registration Date: 2010-07-21

Middle East Marketing Research Institute (1963): Radio Listeners Survey (Lebanon). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0374