Advertising Students

Resource Type
Dataset : Survey and aggregate data
  • Schaab, Wolfgang (Institut für Mittelstandsforschung, Soziologische Abteilung, Köln)
Publication Date
  • Institut fuer Mittelstandsforschung, Soziologische Abteilung, Koeln (Data Collector)
  • ZA:
    • Occupation, Profession
  • CESSDA Topic Classification:
    • Employment
  • Abstract

    Decision-making process for choice of profession and professional image of future advertising professionals. Topics: course of professional career; decision-making process in choice of profession; change of professional situation through attendance at school of advertising; profession desired; financing of education; judgement on the education provided by the school of advertising and the usefulness of the individual subjects for the profession; professional image; expectations of the profession; evaluation of relative social prestige of the advertising expert; membership in the professional organization for advertising consultants and advertising directors as well as attitude to this organization; attitude to protection of the job title; general value orientation; judgement of respondent on the questionnaire; social origins. Demography: sex; marital status; number of children; age und number of siblings; religious denomination; school education; vocational training; professional career; income; regional origins.
Temporal Coverage
  • 1965-05 / 1965-08
Geographic Coverage
  • Cologne (DE-NW-CGN)
  • Hamburg (DE-HH)
Sampled Universe
Advertising students at evening school in Cologne (75 cases) and at day school in Hamburg (63 cases).
Sampling Procedure Comment: Census
Collection Mode
  • Written survey in group situation
Data and File Information
  • Unit Type: Individual
    Number of Units: 138
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA0414 (Type: ZA-No.)
  • Schaab, Wolfgang: Berufswahl und berufsspezifische Erwartungen zukünftiger Werbefachleute in Abhängigkeit von sozio-kulturellen Einflüssen. Köln, Universität, Soziologisches Seminar, Diplomarbeit, 1967.

Update Metadata: 2020-10-20 | Issue Number: 97 | Registration Date: 2010-07-21