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Advertising Students

Resource Type
  • Schaab, Wolfgang (Institut für Mittelstandsforschung, Soziologische Abteilung, Köln)
Publication Date
  • Institut fuer Mittelstandsforschung, Soziologische Abteilung, Koeln (Data Collector)
  • Institut für Mittelstandsforschung, Soziologische Abteilung, Köln (Data Collector)
  • ZA:
    • Occupation, Profession
  • Abstract

    Decision-making process for choice of profession and professional image of future advertising professionals. Topics: course of professional career; decision-making process in choice of profession; change of professional situation through attendance at school of advertising; profession desired; financing of education; judgement on the education provided by the school of advertising and the usefulness of the individual subjects for the profession; professional image; expectations of the profession; evaluation of relative social prestige of the advertising expert; membership in the professional organization for advertising consultants and advertising directors as well as attitude to this organization; attitude to protection of the job title; general value orientation; judgement of respondent on the questionnaire; social origins. Demography: sex; marital status; number of children; age und number of siblings; religious denomination; school education; vocational training; professional career; income; regional origins.
Temporal Coverage
  • 1965-05 / 1965-08
  • 1965-05 / 1965-08
Geographic Coverage
  • Cologne (DE-NW-CGN)
  • Cologne (DE-NW-CGN)
  • Hamburg (DE-HH)
  • Hamburg (DE-HH)
Sampled Universe
Advertising students at evening school in Cologne (75 cases) and at day school in Hamburg (63 cases).
Collection Mode
  • Written survey in group situation
  • Written survey in group situation
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0414 (Type: ZA-No.)
  • Schaab, Wolfgang: Berufswahl und berufsspezifische Erwartungen zukünftiger Werbefachleute in Abhängigkeit von sozio-kulturellen Einflüssen. Köln, Universität, Soziologisches Seminar, Diplomarbeit, 1967.

Update Metadata: 2015-09-01 | Issue Number: 85 | Registration Date: 2010-07-21

Schaab, Wolfgang (1965): Werbefachschüler. Version: 1.0.0. GESIS Datenarchiv. Dataset.