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metadata language: German English

Communication Practices (June - July 1958)

Resource Type
  • USIA, Washington
  • DIVO, Frankfurt
Publication Date
  • DIVO, Frankfurt (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • Abstract

    Use of sources of information about foreign countries. Topics: Most important domestic and foreign policy problems of the FRG; reading habits with newspapers, magazines and books; paying attention to advertising materials of libraries and America Houses; preferred domestic and foreign radio stations and radio programs; familiarity of radio commentators; going to the movies and preferred films; use of foreign information centers: America House, Die Bruecke, Institute Francaise and Maison Belge; purpose and frequency of trips abroad; personal relations with foreigners; sociability; extent and type of circle of acquaintances and friends; topics of conversation; personal opinion leadership and opinion allegiance; personal areas of interest and sources of information; naming the persons who are opinion leaders in the respective areas; desired political orientation of the FRG; assumed result of the competition of the political systems; knowledge of foreign languages; secondary activities; visit to political and economic events; membership in clubs and trade unions; party preference; local residency; city size. Demography: age (classified); sex; religious denomination; school education; occupation; household income; head of household; state; refugee status. Interviewer rating: social class of respondent; number of contact attempts; identification of interviewer.
Temporal Coverage
  • 1958-06 / 1958-07
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin, without Saarland
Sampled Universe
Age: 18 years and older.
Multi-stage random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1882
A split questionnaire was use. In determination of opinion leaders the addresses of the persons named were retained. A random selection from these names was interviewed with the same questionnaire (ZA Study No. 0439).
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA0438 (Type: ZA-No.)

Update Metadata: 2017-12-28 | Issue Number: 83 | Registration Date: 2010-07-21

USIA, Washington; DIVO, Frankfurt (1970): Kommunikationsverhalten (Juni - Juli 1958). Version: 1.0.0. GESIS Datenarchiv. Dataset.