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metadata language: German English

Use of Mass-Media

Resource Type
Dataset : Survey and aggregate data
  • USIA, Washington
  • DIVO, Frankfurt
Publication Date
  • DIVO, Frankfurt (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
  • Abstract

    Use and evaluation of mass-media. Topics: sources used for news; listening level; general judgement on newspapers; comparison of credibility of news in newspapers and radio; perceived development of credibility of the media; attitude to freedom of the press; reading habits and preferred newspaper contents; number and type of newspapers read and those one would like to read; assessment of party inclination of newspapers read; attitude to party inclination of newspapers; assessment of the validity of the image of America produced by the newspapers; naming ´politically harmful´ picture magazines; reading and judgement on books of American authors; interest in foreign print products; knowledge of foreign languages; membership in a club, trade union or party; party preference; city size. Demography: age (classified); sex; school education; occupation; income; head of household; state. Interviewer rating: number of contact attempts; identification of interviewer; willingness of respondent to cooperate.
Temporal Coverage
  • 1955-05
Geographic Coverage
  • Germany (DE)
    FRG without Saarland
Sampled Universe
Age: 18 and older.
Sampling Procedure Comment: Multi-stage random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1250
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0443 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 95 | Registration Date: 2010-07-21

USIA, Washington; DIVO, Frankfurt (1970): Benutzung von Massenmedien. Version: 1.0.0. GESIS Datenarchiv. Dataset.