My da|ra Login

Detailed view

metadata language: German English

Price Consciousness and Shopping Behavior

Resource Type
Dataset : Survey and aggregate data
  • DIVO, Frankfurt
Publication Date
  • DIVO, Frankfurt (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Price consciousness in shopping for groceries. Topics: Knowledge about the prices of purchased products; use of salad oil, real coffee and condensed milk; shopping habits regarding purchase of groceries; preferred type of store; utilization of special offers; supplemental purchases with favorable prices; price comparison methods used; perceived price increase with food; reaction to this price increase; assumed reasons for price increases; assessment of the power of the consumer on establishing of prices; individual reaction to price reductions; attitude to a price freeze for certain groceries; inclination to participate in a consumer strike; reading newspapers and paying attention to advertisements; local residency; city size. Demography: age (classified); marital status; school education; occupation; employment; household income; size of household; composition of household; head of household; refugee status. Interviewer rating: social class of respondent.
Temporal Coverage
  • 1958-03
Geographic Coverage
  • Mainz (DE-RP-MAI)
  • Wiesbaden (DE-HE-WIB)
  • Offenbach (DE-HE-OFF)
  • Hanau (DE-HE-HAU)
  • Frankfurt am Main (DE-HE-FRA)
Sampled Universe
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 924
    Number of Variables: 109
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0459 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 95 | Registration Date: 2010-07-21

DIVO, Frankfurt (1958): Preisbewußtsein und Einkaufsverhalten. Version: 1.0.0. GESIS Datenarchiv. Dataset.