Potential USA Tourists

Resource Type
Dataset : Survey and aggregate data
  • DIVO, Frankfurt
Publication Date
  • DIVO, Frankfurt (Data Collector)
  • ZA:
    • Leisure
  • CESSDA Topic Classification:
    • Leisure, tourism and sport
  • Abstract

    Ideas about a vacation in the USA. Topics: Attitudes to group travels; associations with the terms ´vacation´ and ´holidays´; preferred type of vacation; preferred sources of information on the topic of vacation; previous stays in the United States; reasons for trips to the USA; preferred means of transport for a trip to the USA as well as opportunities for meals and overnight stays; judgement on American cooking; assessment of the purchasing power of the DM in the USA and in comparison to this in Spain and Switzerland; assumed wage level in the USA; number and type of vacation trips in the last few years; average duration of vacation; vacation expenditures; destinations in the USA perceived as particularly attractive; attitude to tours; preferred country visited on vacation; media usage; advertising effectiveness of tourism advertisements; possession of durable economic goods. Demography: age (classified); sex; marital status; school education; vocational training; occupation; professional position; household income; size of household; head of household; state. Interviewer rating: social class of respondent; city size.
Temporal Coverage
  • 1965-11 / 1965-12
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Age: 16 and older.
Sampling Procedure Comment: Sample of potential travelers to the USA.
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 488
The study is a supplement to ZA Study No. 0464.
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Alternative Identifiers
  • ZA0465 (Type: ZA-No.)

Update Metadata: 2021-04-07 | Issue Number: 95 | Registration Date: 2010-07-21